for publishers

Holistic approach to publisher’s monetization

We guarantee you 20-80% revenue growth
through optimization of your fill rate and eCPM

1
Advanced ad platform

Distribute your inventory among direct advertisers and monetization sources through Admixer ad server. Expand your monetization with all the existing ad formats.

2
Smart Programmatic

Offer your inventory to global brands and networks through direct deals, PMPs and multiple DSPs at RTB auctions. Get an access to Admixer AdEx.

3
Manual fine-tuning

Our dedicated team of experienced developers and analysts create a roadmap for raising the value of your inventory. We do all the business for you.

Advanced ad platform

Manage the priorities of ad delivery from different monetization sources.

Admixer Publisher is a full-scale ad server for inventory management across desktop and mobile platforms.

Admixer is DoubleClick's NPM certified partner.
Our DoubleClick Ad Exchange team of ad management professionals will help you to get the best approach for setting up Google Ad Exchange.

Example of monetization priorities

1. Fixed event
Guaranteed deals
  • Launch campaigns of direct advertisers with a fixed price and a set number of impressions.
2. Standard
"Golden" DoubleClick
  • Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.
3. Price
4. Bulk
"Bronze" DoubleClick Ad Exchange
  • Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.
5. Fallback
Self-promo
  • Use remnant inventory for your own promo or charity ads.

Smart programmatic sales

Private exchanges or private marketplaces, programmatic direct, and open auctions can be accessed through Admixer AdEx and multiple Header Bidders.

Example of monetization priorities

1. Fixed event
Guaranteed deals
  • Launch campaigns of direct advertisers with a fixed price and a set number of impressions.
2. Standard
"Golden" DoubleClick
  • Set a DoubleClick Ad Exchange tag with a high floor price and a passback to lower priorities.
Programmatic Direct
  • Promote your inventory to external buyers via Private Marketplaces and Preferred Deals.
3. Price
Admixer AdEx Programmatic Hybrid
  • Get the best price and fill rate for most of your inventory through Admixer AdEx RTB and Header Bidding auctions.
4. Bulk
"Bronze" DoubleClick Ad Exchange
  • Set a DoubleClick Ad Exchange tag with a low floor price and a passback to Fallback priority.
5. Fallback
Self-promo
  • Use remnant inventory for your own promo or charity ads.

Manual fine-tuning and development

1
We review your inventory to
raise its value.
2
We do all the business for
you and train your team.
3
We develop a comprehensive roadmap to raise your sales.
We do both hand-made and automated Auction and PMP
price optimization. We test individual combination of several segments by using tags with different CPMs to get the best results.
1. Fixed event
2. Standard
3. Price
4. Bulk
5. Fallback
At least 20%
revenue growth
through the optimization
of fill rate & eCPM
Additional info
Inventory Access
Select your inventory types
Total monthly audience
up to
impressions
More opportunities for your business