Privacy Policy

This statement was updated on 5/29/2017

Admixer Limited owns and operates set of technologies under Admixer brand name, collectively referred to as the “Admixer services” or “Admixer technologies”. This privacy policy statement describes our practices concerning information we collect from users through Admixer technologies, its’ usage, storage, sharing and opt-out mechanism.

The purpose of this privacy policy statement is to inform users that Admixer may collect non-personal information about users or their devices behavior, and use this data to provide targeted advertisements to user, to analyze the effectiveness of ad delivering and to improve quality of Admixer services.

Types of information collected

Admixer services collect and use only non-personally identifiable information. Non-Personally Identifiable Information (“non-personal information”) is information that does not identify user as an individual, such as:

  • Device Information (type of device, IP-address, browser type, operating system, referring URL, etc);
  • Content preferences (content types and thematic, that user visits);
  • Ad delivery information (viewability of advertising content, advertisement displayed duration, user’s engagements with promo content, etc)

We may also collect non-personal information that users voluntarily provide, such as information included in response to a questionnaire or survey.

In collecting data, Admixer technologies use only standard HTTP-cookies in desktop and mobile browsers, and advertising mobile device identifiers in mobile applications.

Data usage

We use the information we collect from Admixer services in order to provide, maintain and develop them. The main goal of data usage is to improve users experience with advertising content through:

  • Giving users more relevant content and ads;
  • Providing personally tailored promo materials;
  • Analyzing users’ preferences and online behavior;
  • Figuring out patterns in ad usage and engagements;
  • Protecting users from unsolicited ads.

We may share aggregated non-personally identifiable information with interested third parties (advertisers and publishers) to help them to target their advertising campaigns, to track advertising effectiveness and to improve their services.

Our data usage is underpinned by clear processes and adherence to data privacy and protection regulations, and is complied with Internet advertising industry guidelines.

Third Parties

Some of the services and advertisements included in the Admixer Services, are delivered or served by third-party companies, which may collect information about use of the services.

These companies may place or recognize cookies or other technology to track certain non-personal information about user’s behavior and advertising activities. In these cases, information could be used to show ads on other websites based on user’s interests or to analyze the effectiveness of their promotions.

We do not have access to, nor control over, these third parties' use of cookies or other tracking technologies or how they may be used.

Opt-out

Online users using desktop or mobile browsers can opt-out from Admixer services data collection using any one of the following methods:

  • Changing your browser settings to block, delete and/or control the use of all third party cookies.
  • Using the opt-out tool provided on our website

Policy Changes

Admixer may modify this Privacy Policy without the consent of users by providing notice on our Web site before implementing such modifications.

Contacts

Admixer Limited
Suite 319-3, 32 Threadneedle Street
London, EC2R 8AY
United Kingdom

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